MINI Virtual Meetups is a unique series launched by MINI Canada combining virtual events, livestreams, expert Q&A sessions, downloadable activities and original content.
The marketing move aims to bring together the brand's Canadian fans during the ongoing COVID-19 pandemic and suggests that though we may be apart due to social distancing efforts, we can still connect virtually. The series is promoted with #MINITogether on social channels and invites MINI enthusiasts across the country to engage with original content.
So far, some of May's most notable MINI Virtual Meetups have included live at-home fitness classes by Toronto-based trainer Cassie Day and a donut baking tutorial by MasterChef Canada runner-up Andy Hay. In addition, other fun elements of the series include downloadable activities for the entire family as well as real MINI features by owners across the country.