The MINI Virtual Meetups Series Boasts Branded Content, Events and More
Jana Pijak — May 25, 2020 — Autos
References: mini
MINI Virtual Meetups is a unique series launched by MINI Canada combining virtual events, livestreams, expert Q&A sessions, downloadable activities and original content.
The marketing move aims to bring together the brand's Canadian fans during the ongoing COVID-19 pandemic and suggests that though we may be apart due to social distancing efforts, we can still connect virtually. The series is promoted with #MINITogether on social channels and invites MINI enthusiasts across the country to engage with original content.
So far, some of May's most notable MINI Virtual Meetups have included live at-home fitness classes by Toronto-based trainer Cassie Day and a donut baking tutorial by MasterChef Canada runner-up Andy Hay. In addition, other fun elements of the series include downloadable activities for the entire family as well as real MINI features by owners across the country.
The marketing move aims to bring together the brand's Canadian fans during the ongoing COVID-19 pandemic and suggests that though we may be apart due to social distancing efforts, we can still connect virtually. The series is promoted with #MINITogether on social channels and invites MINI enthusiasts across the country to engage with original content.
So far, some of May's most notable MINI Virtual Meetups have included live at-home fitness classes by Toronto-based trainer Cassie Day and a donut baking tutorial by MasterChef Canada runner-up Andy Hay. In addition, other fun elements of the series include downloadable activities for the entire family as well as real MINI features by owners across the country.
Trend Themes
1. Virtual Brand Events - Companies can launch virtual events series to stay engaged with their audience during the pandemic and beyond.
2. Interactive Brand Content - Brands can create original interactive content to keep their audience engaged and connected online.
3. Branded User-generated Content - Encouraging user-generated content can be a powerful tool for brands to build community and increase brand loyalty.
Industry Implications
1. Automotive - Car companies can launch virtual events and interactive content to keep in touch with their customers and build brand loyalty.
2. Fitness - Fitness brands can leverage virtual events and interactive content to engage their audience, build community and increase sales.
3. Food and Beverage - Food and beverage companies can create virtual branded events and interactive content to stay connected with their audience and highlight their products in a fun way.
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