Trail-Ready Neoprone Footwear

ROA'S Minaar Arrives in a Triple Black Minimal Colorway

ROA unveils a pair of the signature Minaar footwear model in a Triple Black colorway option for those who prefer something more muted in terms of tone. The trail-ready footwear is complete in a neoprene material at the upper for a sleek look before coated in a protective coating.

This coated treatment is made to be waterproof and instead of the lacing system, it is secured with an essential Fidlock system that is made with a large flat at the medial side of the shoe wrapping around the center. The lateral side of the shoe locks in the wrap in place to hold the wearer's foot securely before mesh panels adorn the silhouette for breathability at the midsection. Branding details round out the rest of the sneaker.

Image Credit: MATCHESFASHION

Neoprene Footwear
The development of neoprene footwear presents an opportunity for disruptive innovation in the footwear industry, offering a sleek and waterproof alternative to traditional materials.
Waterproof Coating
The advancement of waterproof coatings opens up possibilities for disruptive innovation in various industries, providing durable and protective solutions for products and equipment.
Fidlock System
The integration of Fidlock systems in footwear design creates opportunities for disruptive innovation in the fastening industry, offering a secure and efficient alternative to traditional lacing systems.

Who This Affects Most

Footwear
The introduction of neoprene and waterproof coatings in footwear manufacturing presents disruptive innovation opportunities for brands seeking to provide sleek, durable, and weather-resistant options for consumers.
Outdoor Gear
The use of neoprene and waterproof coatings in outdoor gear manufacturing presents disruptive innovation opportunities, as it enables the creation of lightweight, flexible, and protective products suitable for various outdoor activities and environments.
Sporting Goods
The incorporation of Fidlock systems in sporting goods presents disruptive innovation opportunities, as it allows for secure and convenient fastening solutions in equipment such as helmets, protective gear, and bags.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 22%
Freshness 9%

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