Konjac jelly is a popular, low-calorie, high-fiber drinkable snack in Korea, and Mimitime is a new venture on a mission to introduce this functional treat to the United States market. Created by cocokind founder Priscilla Tsai and Ava Lee, the content creator behind Glow With Ava, Mimitime makes collagen-infused konjac jelly snacks to support beauty and wellness. “It’s honestly just a product obsession that we had that does not really exist here, in the capacity that we think it could be,” said Tsai, Mimitime co-founder and president. “Most Americans don’t know what konjac jelly or Korean jelly snacks are, so we felt like it was such perfect timing.”
Mimitime's debut range includes Strawberry, Peach, Grape and Apple flavors, with each ready-to-sip pouch containing just 30 calories and 1,500 milligrams of marine collagen optimized for bioavailability.
Key Themes Behind This Trend
- Beauty-boosting Snacks
- Low-calorie formats infused with collagen create new white space between skincare routines and everyday snacking occasions.
- Korean Wellness Imports
- Culturally inspired functional foods are gaining room to reshape Western wellness shelves through novel textures, ingredients, and rituals.
- Sip-and-snack Pouches
- Portable jelly pouches combine convenience, portion control, and sensorial novelty for consumers seeking healthier alternatives to candy or drinks.
Where This Applies
- Functional Foods
- Ingredient-led snacks with beauty and wellness claims signal opportunities for products that blur nutrition, supplements, and lifestyle branding.
- Beauty and Personal Care
- Edible collagen products expand beauty consumption beyond topical applications and into daily ingestible routines.
- Convenience Retail
- Grab-and-go wellness snacks offer retailers differentiated low-calorie options suited to impulse purchases and health-conscious consumers.
