Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,055 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,055 cutting edge ideas.

Water-Cream Makeup Primers

Milk Makeup Will Blur the Look of Pores with This Formulation

— July 3, 2022 — Fashion
Milk Makeup has certainly risen to the status of a beloved contemporary cosmetic brand that has enjoyed great success with Millennial and Gen Z demographics. The versatility, compactness, and effectiveness of Milk Makeup's Mini Pore Eclipse Mattifying + Blurring Makeup Primer is a great example of why the brand is so popular.

The formulation includes Niacinamide, Bakuchiol, and Lentil Extract. Niacinamide helps with minimizing the appearance of pores, while Bakuchiol visibly smooths to present a more even skin texture and tone. Lentil Extract is included for its ability to help reduce shine.

Users of Milk Makeup's Mini Pore Eclipse Mattifying + Blurring Makeup Primer will enjoy a soft-matte finish and long-lasting coverage. Ideal for normal, oily, and combination skin, the formulation is also vegan, gluten-free, cruelty-free, and sustainable as it comes in recyclable packaging.

Image Credit: Sephora
Trend Themes
1. Sustainable Makeup - There is an opportunity for makeup brands to focus on sustainable makeup solutions by using recyclable packaging and vegan, gluten-free, cruelty-free products.
2. Blurring Makeup Primers - Cosmetic brands can explore blur formulations that cater to those who want to minimize the appearance of pores and achieve a soft-matte finish.
3. Natural Ingredient Use in Cosmetics - Using natural ingredients such as Niacinamide and Bakuchiol can help cosmetic brands create more effective and appealing makeup formulations.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can explore and invest in the formulation of sustainable beauty and make-up products.
2. Beauty Industry - The beauty industry can focus on organic and natural ways of solving beauty challenges that appeal to Gen Z and Millennial demographics.
3. Vegan and Cruelty-free Cosmetics - Cosmetic brands can focus on creating more vegan and cruelty-free makeup products that promote eco-friendliness and compassion for animals.
5.1
Score
Popularity
Activity
Freshness