Summer loving isn't all about the significant other in this Mila De Wit Marie Claire France editorial. Featuring the model having some family fun, these prints have the audience reminiscing their childhood years spent with their siblings.
From heart-to-heart talks to blowing bubbles, this Marie Claire France spread definitely portrays the happiness a family can share during those summer trips spent outdoors.
Implications - With super models in high-concept shoots occupying many prints, consumers are looking for imagery that's more subtle and realistic. Many ads employ flashiness and abstract concepts that can make potential shoppers feel disconnected to the item being marketed. Toned-down imagery with an authentic vibe will make the brand more appealing and friendly to consumers who are looking for a bit of honesty.