You’ll likely see these Mike Mitchell shirts being worn by two types of people: pop culture junkies and stylish hipsters. Each one of these quirky tees is adorned with cute cartoon characters that have been stripped down to just their skull and bones. The Simpsons, Star Wars, Ghostbusters and Teenage Mutant Ninja Turtles franchises all get the Mitchell treatment, making these t-shirts total geek bait.
If you’re looking for more illustrations similar to the ones found on these Mike Mitchell shirts, you should know that the Los Angeles-based artist has tons more on his personal website. Mitchell’s biggest claim to fame is having drawn the popular “I’m with Coco” poster in support and tribute of popular television host Conan O’Brien.
Implications - Consumers often gravitate towards pop culture products because purchasing such merchandise is cognitively associated with demonstrating one’s personal interests. As such, corporations may consider producing licensed pop culture goods to satiate consumer desire to express their individuality.