Ideas
Explore the world's #1 largest database of ideas and innovations, with 458,465 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,662 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,662 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,205 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 458,465 cutting edge ideas.

Micro-Media Outlets

Pitchfork.TV

— April 7, 2008 — Pop Culture
While mainstream channels and broadcasters everywhere scrabble to diversify and work out new revenue models in the face of plunging viewing numbers (MTV, that means you), some independent media outlets are quietly starting low cost online TV channels, most recently Pitchfork.TV.

Essentially an extension of the hugely successful Pitchfork website, which attracts millions of hits from music lovers for its in-depth, hugely respected reviews of music from across the spectrum, but particularly for its role in championing independent music, so far the channel is pretty basic: following bands around, broadcasting exclusive shows, old concerts and the like.

Small potatoes you say, but the potential is huge: a well-respected site with good industry contacts could do big things with interesting behind the scenes interviews with upcoming (and established) bands, showing old concerts etc by catering to a burgeoning market niche for music content long vacated by MTV and VH1 et al.

VBS.TV, Heavy and Current are other great examples of this new field. Because the of the small costs associated with producing and broadcasting this sort of content the niche programming doesn't need (or want) mainstream fodder to capture the huge audiences to justify the massive media buys that are needed to support larger media operations. More choice for the various cultural tribes out there. Micro-media outlets if you will.

www.pitchfork.tv
Trend Themes
1. Low Cost Online TV Channels - The rise of low cost online TV channels presents disruptive innovation opportunities for independent media outlets to diversify and attract niche audiences, catering to market needs that mainstream channels often overlook.
2. Niche Music Content - The demand for niche music content is on the rise, creating opportunities for independent media outlets to fill the gap left by mainstream channels and provide unique behind-the-scenes interviews, exclusive shows, and old concerts to music lovers.
3. Micro-media Outlets - Micro-media outlets, such as Pitchfork.TV, VBS.TV, Heavy, and Current, are emerging as alternative sources of content by offering specialized programming and appealing to specific cultural tribes, disrupting the dominance of larger media operations.
Industry Implications
1. Online Media - The online media industry can leverage low cost online TV channels to diversify their offerings and reach niche audiences, creating disruptive innovation opportunities in the market.
2. Music - The music industry can benefit from the rise of niche music content platforms, as independent media outlets provide exposure to upcoming and established bands, showcasing behind-the-scenes interviews and old concerts to cater to music enthusiasts' needs.
3. Broadcasting - The broadcasting industry faces disruptive innovation opportunities as micro-media outlets challenge the traditional model by offering specialized programming and capturing audiences that mainstream channels have overlooked due to their focus on mass appeal.
0.7
Score
Popularity
Activity
Freshness