Mickey Smith has created an excellent short entitled 'Dark Side of the Lens' that really captures the feeling of being out on the water. The photographer and surfer has a professed magnetism to coastlines that bear a resemblance to his homeland; his images really expose the natural and sublime beauty of the sea.
What I particularly like about the 'Dark Side of the Lens' short by Mickey Smith is that it is an example of someone who is living their passion. What's more, Mickey Smith will leave you wanting to pick up a surfboard yourself.
Implications - Youth consumers are attracted to an alternative lifestyle that differ from their parents. This group values freedom and creativity and want to continue to value these things even as they age. Companies should take this mindset into account when pitching products or gearing campaigns to this demographic.
What Makes This Trend Stand Out
- Alternative Lifestyles
- Disruptive innovation opportunity: Develop products and services tailored to the needs and values of youth consumers seeking alternative lifestyles.
- Freedom and Creativity
- Disruptive innovation opportunity: Create platforms and experiences that empower individuals to express their freedom and creativity throughout their lives.
- Youth Consumer Mindset
- Disruptive innovation opportunity: Design marketing campaigns that resonate with the values and aspirations of youth consumers who prioritize freedom and creativity.
Sectors Adopting This
- Outdoor Recreation
- Disruptive innovation opportunity: Develop innovative outdoor gear and experiences that cater to the alternative lifestyle preferences of youth consumers.
- Surfing Industry
- Disruptive innovation opportunity: Create new surfing products and technologies that enhance the freedom and creative expression of surfers across different age groups.
- Marketing and Advertising
- Disruptive innovation opportunity: Develop strategies and campaigns that effectively target the youth consumer demographic and align with their values of freedom and creativity.
