Photographer Michelle Ladin is documenting the street art of Williamsburg in the photo series above. Ladin says that her project aims to “[capture] the people's art—in the moment—before it is washed away, torn down or covered up.â€
By photographing graffiti and street art before it is covered up, Michelle Ladin protects the legacy of “trend setters, the abstract, graffiti artists, the right to free speech, stencil, paste, spray, post and slap.â€
Implications - Consumers are no longer just looking for attractive imagery in the artwork they look at. Products featuring a familiar element allow customers to have a closer connection to their purchases. Companies trying to increase their level of buyers could focus on this.
What's Driving This Trend
- Temporary Art Preservation
- By documenting street art before it is covered up, there is an opportunity to preserve the legacy and history of temporary art forms.
- Emotional Connection Through Art
- Consumers are seeking a closer connection to their purchases by choosing products that feature elements of street art, providing companies a chance to tap into this emotional connection.
- Authenticity in Art Consumption
- The desire for authentic and unique experiences drives consumers to appreciate temporary art forms, presenting an opportunity for businesses to cater to this demand.
Who This Affects Most
- Art Conservation
- The preservation of temporary art forms can create opportunities for businesses in the art conservation industry to document and protect these artworks.
- Product Merchandising
- Companies can capitalize on the emotional connection consumers seek by incorporating elements of street art into their products, thereby offering unique and personalized merchandise.
- Art Experience Tourism
- The demand for authentic and unique experiences in art consumption can be met by businesses in the art experience tourism industry, providing guided tours and immersive experiences centered around temporary art.
