Of course it's bling bling to have a low profile tire and a big rim. But what about a tire that doesn't even have any air?
From the Michelin Website:
Michelin Tweel, the revolutionary non-pneumatic tire and wheel assembly invented at Michelin's North American research center in Greenville, S.C., is quite simply a tire without air. Michelin is developing a variety of applications for the innovation ranging from the iBOT wheelchair to construction equipment to military vehicles and more.
The world's largest tire maker, Michelin (www.michelin.com) manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, maps and atlases covering Europe, Asia, Africa and North America. Headquartered in Greenville, S.C., Michelin North America employs more than 23,000 and operates 20 plants in 16 locations.
"Michelin innovation is the fuel that drives our market-leading products and customer satisfaction," said Terry Gettys, president of Michelin Americas Research and Development Corp. "Tweel has certainly captured the imagination of the transportation world with its potential to radically transform mobility. We are honored to have been recognized by the editors of Time magazine for Michelin's success in improving mobility in every form." - Time