During wedding preparations, all fashionable attention is drawn to the bride; however, Michael Tintiuc's appearance on Iwy Toshikazu Iwaya's summer catalog proves otherwise. The highly fashionable shoot showcases very trendy suits for men and dresses for the ladies as well.
The main focus of this lookbook is to promote men's fashions for the upcoming wedding seasons, and clearly, there's no one better to showcase its variety other than Michael Tintiuc.
Implications - While typically, weddings center around the bride and her perfect dress, this campaign interestingly refocuses on men's wedding attire. The rise of the metrosexual man -- a man that embraces fashion and style -- has made the market for couture men's suits and wedding wear explode. It's no longer just about the perfect dress; now brides have to compete against the groom's tux too.