Just recently, Supreme Leaks News, a popular Instagram account among streetwear fanatics, released pictures of what looks to be a Michael Jackson collection.
So far, images of both hoodies and tees have been uploaded, all of which sport full-color graphics of the man known as the King of Pop. As Highsnobiety reports, the Michael Jackson collection would join the streetwear giant's various other commemorative launches, which includes apparel that features iconic model Kate Moss, legendary boxer Muhammad Ali, and Morrissey, the singer and songwriter who's most widely known for his work with The Smiths.
While no exact date has been given for the official drop as of yet, Supreme Leaks News has implied that it will be coming up soon.
Key Themes Behind This Trend
- Pop Culture Streetwear
- Opportunity for companies to partner with popular celebrities and icons to offer exclusive clothing lines and merchandise.
- Limited Edition Commemorative Apparel
- Incorporating popular and influential figures into clothing lines create a unique brand experience that caters to loyal customers and die-hard fans.
- Social Media Marketing
- A powerful tool to launch upcoming collections and boost brand awareness among younger audiences especially on popular social media platform such as Instagram.
Where This Applies
- Fashion and Apparel Industry
- An opportunity for fashion and apparel brands to launch exclusive collections with famous celebrities and capitalize on their fandom.
- Streetwear Industry
- Incorporating exclusive merchandise into a streetwear collection can create a more diverse and in-demand product line that suits the streetwear fashion aesthetic.
- Marketing and Advertising Industry
- Social media campaigns can help brands to leverage the power of social media to connect with their audience and promote upcoming collections.
