Advertising is a difficult task in that one needs to cut through the noise to get their voice heard; this is exactly what the communications firm Metlzer Vater does with these Mini Cooper Comic Book ads.
Metlzer Vater was commissioned by the car company to come up with ads that would play to the appeal of its product: a hip car distinct from other automobiles. Comic books have been creeping into mainstream culture for quite some time now. Originally relegated to school-boys and ‘nerds,’ the medium eventually gained hip veneer of ‘geek-chic.’ Now, comic books are the inspiration of many undeniably mainstream Hollywood blockbusters.
Still, actual comic books maintain a certain niche appeal. Niche is often hip these days. Meltzer Vater finds a natural audience through its comic book-inspired ads.