A company that has roots in both London and Lisbon, AWAYTOMARS, is proud of its unique creative process -- which is portrayed in its new line of metallic menswear.
As AWAYTOMARS claims on its website, it outsources "the initial stages of the creative process to the general public" -- allowing people from all around the world to submit their own drawings and ideas. In doing this, those who've done so have the chance to see their vision brought to life -- giving AWAYTOMARS the rights to take reign on the rest of the process.
Most recently, the company used this inclusive practice for a line of metallic menswear, which was presented as a part of its Spring/Summer 2017 range during ModaLisboa.
Key Themes Behind This Trend
- Outsourced Creative Process
- Using the general public for the initial stages of the creative process allows for a diverse range of ideas and perspectives.
- Crowdsourced Fashion Design
- Allowing people from all around the world to submit their own drawings and ideas for fashion design creates a sense of inclusivity and gives emerging designers a chance to showcase their work.
- Personalized Fashion Collaboration
- Collaborating with the public to bring their design visions to life not only engages and empowers customers, but also allows brands to create unique and personalized products.
Where This Applies
- Fashion Design
- The fashion industry can benefit from implementing crowdsourcing and outsourced creative processes to foster innovation and inclusivity.
- E-commerce
- Online retailers can leverage crowdsourced fashion design to offer unique and personalized products, attracting a wider customer base.
- Marketing and Advertising
- Brands can use crowdsourced fashion design as a marketing tool to engage customers, build brand loyalty, and create a sense of community.
