Nike's Air Max 97 LX Gets a 'Metallic Gold' Colorway Makeover
Sportswear label Nike launches a luxe iteration of the iconic Air Max 97 LX sneakers in a bright colorway entitled 'Metallic Gold.' The latest iteration is adorned in sparkling details as it features a plethora of Swarovski crystals throughout the uppers. The jeweled version informs the threads of the upper's fabrication, allowing the footwear to bounce off light in a sparkling visual effect.
Branding accents are showcased throughout both the medial and the lateral sides of the chunky silhouette, as well as the tongue tab -- it all features a contrasting red Swoosh. This all sits atop a white midsole as an additional contrasting element to round the entire piece out. The Metallic Gold Air Max 97 LX sneakers are set to launch on December 26th.
Branding accents are showcased throughout both the medial and the lateral sides of the chunky silhouette, as well as the tongue tab -- it all features a contrasting red Swoosh. This all sits atop a white midsole as an additional contrasting element to round the entire piece out. The Metallic Gold Air Max 97 LX sneakers are set to launch on December 26th.
Trend Themes
1. Luxury Sneakers - Opportunity for luxury fashion and athletic wear brands to collaborate and create high-end sneakers using unique materials and techniques like Swarovski crystals.
2. Sparkling Effects - Possible trend for incorporating sparkling, reflective elements into fashion designs to create eye-catching visual effects and unique textures.
3. Alternative Sneaker Materials - Opportunity for sneaker brands to experiment with and incorporate non-traditional materials like Swarovski crystals to create limited-edition and exclusive product releases.
Industry Implications
1. Athletic Wear - Athletic wear brands can tap into the luxury fashion market by incorporating high-end materials and designs like Swarovski crystals into their existing product lines.
2. Fashion Accessories - Fashion accessory brands can explore incorporating Swarovski crystals into their product designs to create unique and visually impactful pieces.
3. Jewelry - Jewelry brands can expand into the sneaker market by creating limited-edition and exclusive sneaker designs using high-end materials like Swarovski crystals.
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