Often times the charging cables that accompany iPhone mobile devices can fray overtime, which is why the metal charging cord design of the POSH cables is much more durable and long-lasting. Despite the use of metal, the cables are ultra thin and slender making them ideal to use on a daily basis.
The POSH cords opt for a refined aesthetic complete with a metallic extension that connects from the mobile into the USB port. The use of a stronger material such as alloy ensures that the wires stay together inside and fraying does not occur. The cables are also ultra thin with a one millimetre thickness. Fun pastel colors add a feminine element as well as personal distinction to the charging cables.
The POSH iPhone Cables are Built Using Alloy Casing to Prevent Breakage
References: gdfl.co & thegadgetflow