New Balance Japan introduces the new MET24 pack that pushes boundaries and offers a hybrid selection of designs for the new season. This pack is set to join the brand's ongoing WAIST TO TOE apparel series and features tailored items and sportswear silhouettes. T
his is backed up by a neutral color palette, simplistic cuts, and fabrics that are selected with function in mind. The tailored items in the capsule includes five outerwear designs and five complementary trousers, as well as blazers, coaches jacket, double breasted short coat, and more. The sporty options include pieces such as the track jackets, the sweaters, pants, and two Tyvek options to round out the entire MET24 pack for the season.
Image Credit: New Balance
Key Themes Behind This Trend
- Sneaker-centric Fashion
- There is an opportunity for fashion brands to integrate sneakers into their collections and create more sneaker-centric designs.
- Function-first Apparel
- Fashion brands can focus on creating clothes with practical functionality while keeping in mind the current trends.
- Hybrid Design
- There is a growing trend for hybrid designs that combine elements of sportswear and traditional fashion, creating new niche markets.
Where This Applies
- Fashion Industry
- Fashion brands can use the sneaker-centric trend to create new fashion lines that cater to the growing demand for athleisure.
- Sportswear Industry
- There is a market for sportswear brands to create more hybrid designs which can appeal to customers looking for both fashion and function.
- Outdoor Clothing Industry
- Outdoor clothing companies can leverage the function-first trend to create clothes that suit both the urban and outdoor lifestyle.
