Messika and Smiley Launch a Joyful Jewelry Range
Elena Rahman — March 24, 2022 — Fashion
Messika and Smiley are celebrating 50 years with a new collection of jewelry rooted in joyfulness. The anniversary is marked by playfulness. It features two Lucky Move necklaces and a My Move bracelet designed by Valérie Messika to keep up with the upbeat spirit.
Smiley collaborated with graffiti artist André Saraiva for the 50th-anniversary logo, which inspired the Lucky Move pendant. The face on the pendant is drawn in a pavé setting of hundreds of yellow and white diamonds. In addition, the My Move bracelet features a moving diamond, which is Messika's signature. The diamond is framed by the Smiley motif imprinted on the black rubber. All pieces in the collection portray both brands' playfulness.
Image Credit: Messika and Smiley
Smiley collaborated with graffiti artist André Saraiva for the 50th-anniversary logo, which inspired the Lucky Move pendant. The face on the pendant is drawn in a pavé setting of hundreds of yellow and white diamonds. In addition, the My Move bracelet features a moving diamond, which is Messika's signature. The diamond is framed by the Smiley motif imprinted on the black rubber. All pieces in the collection portray both brands' playfulness.
Image Credit: Messika and Smiley
Trend Themes
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Joyful Jewelry Collections — Jewelry collections infused with playfulness and joyfulness will engage modern consumers.
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Collaborative Jewelry Design — Creative collaborations between designers and artists create unique, eye-catching jewelry collections.
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Graffiti-inspired Jewelry — Jewelry collections inspired by street art and graffiti will appeal to younger, trend-conscious consumers.
Industry Implications
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Luxury Jewelry — Luxury jewelry brands can incorporate elements of playfulness and collaboration to innovate and attract younger consumers.
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Fashion Accessories — Fashion accessory brands can experiment with incorporating edgy street art and graffiti elements into their collections.
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Art and Design — Jewelry designers and street artists can collaborate on creating unique and inspiring jewelry collections.
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