Messika and Smiley are celebrating 50 years with a new collection of jewelry rooted in joyfulness. The anniversary is marked by playfulness. It features two Lucky Move necklaces and a My Move bracelet designed by Valérie Messika to keep up with the upbeat spirit.
Smiley collaborated with graffiti artist André Saraiva for the 50th-anniversary logo, which inspired the Lucky Move pendant. The face on the pendant is drawn in a pavé setting of hundreds of yellow and white diamonds. In addition, the My Move bracelet features a moving diamond, which is Messika's signature. The diamond is framed by the Smiley motif imprinted on the black rubber. All pieces in the collection portray both brands' playfulness.
Image Credit: Messika and Smiley
What's Driving This Trend
- Joyful Jewelry Collections
- Jewelry collections infused with playfulness and joyfulness will engage modern consumers.
- Collaborative Jewelry Design
- Creative collaborations between designers and artists create unique, eye-catching jewelry collections.
- Graffiti-inspired Jewelry
- Jewelry collections inspired by street art and graffiti will appeal to younger, trend-conscious consumers.
Who This Affects Most
- Luxury Jewelry
- Luxury jewelry brands can incorporate elements of playfulness and collaboration to innovate and attract younger consumers.
- Fashion Accessories
- Fashion accessory brands can experiment with incorporating edgy street art and graffiti elements into their collections.
- Art and Design
- Jewelry designers and street artists can collaborate on creating unique and inspiring jewelry collections.
