Vancouver-based apparel brand DUER recently released two performance-focused merino winter accessories, available in a few timeless color options. Both are launched as part of the brand's holiday collection.
The Performance Merino Rib Knit Toque "is a winter staple that combines stretch with shape retention." This unisex silhouette is luxuriously soft and comfortable. The second of DUER's merino winter accessories is the Performance Merino Scarf. Of course, both products also reap the benefits of merino wool which has gained a lot of popularity in the last couple of years. The fabric is naturally temperature regulating, breathable, and non-itchy.
The stylish scarf and the sporty toque pair easily, making for an effortless (and warm) outdoor winter look.
Image Credit: DUER
Key Themes Behind This Trend
- Performance-focused Winter Accessories
- Apparel companies should focus on producing winter accessories that deliver performance and warmth, such as DUER's Merino Knit Scarf and Rib Knit Toque.
- Merino Wool Fabrics
- The growing popularity of merino wool presents an opportunity for companies to incorporate this naturally temperature-regulating, breathable, and non-itchy fabric into their winter accessory lineup.
- Unisex Silhouettes
- Designing winter accessories with unisex silhouettes, such as DUER's Performance Merino Rib Knit Toque, can help companies appeal to a wider audience.
Where This Applies
- Apparel
- Apparel companies should focus on producing performance-focused winter accessories that utilize merino wool fabrics and offer unisex silhouettes.
- Textile
- The growing popularity of merino wool presents an opportunity for the textile industry to produce and market this natural, sustainable fabric for winter accessories.
- Retail
- Retailers could benefit from offering performance-focused winter accessories, such as DUER's merino scarf and toque, with unisex silhouettes and made from sustainable textiles like merino wool.
