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Militarized Luxury Cars

Mercedes Armored Vehicles Could Be Coming to a Battlefield Soon

— June 2, 2010 — Autos
The Mercedes Armored Vehicles pictured in the gallery are certainly a step in a different direction for the luxury German automaker. Hopefully, these vehicles come standard with leather seats and six-disc CD changers.

The Mercedes Armored Vehicles may be a step in the right direction for Mercedes. Mercedes dominates the luxury car market, but the military tends to spend more on vehicles than regular consumers.

Implications - There is a small group of high-spending consumers who relish in having access to luxury products in all aspects of their lives. Businesses that offer high-end products for even the unlikeliest of situations will fare amongst today's richest consumers.
Trend Themes
1. Militarized Luxury - There is a growing demand for high-end armored vehicles among wealthy consumers and governments alike.
2. Luxury Armored Vehicles - Luxury car manufacturers have the opportunity to tap into the niche market of high-end armored vehicles by offering features such as custom bulletproofing and state-of-the-art security systems.
3. Military-inspired Design - The trend of militarized luxury is influencing the design of consumer products outside of the automotive industry, such as high-end watches and fashion accessories.
Industry Implications
1. Automotive - Luxury car manufacturers can expand their offerings to include high-end armored vehicles and capitalize on the growing demand from wealthy consumers and governments alike.
2. Defense - The defense industry has the opportunity to partner with luxury car manufacturers to develop state-of-the-art armored vehicles for military use.
3. Fashion - Luxury fashion brands can incorporate militarized design elements into their products to appeal to consumers interested in the trend of militarized luxury.
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