The Gullwing is coming back! Hot. The new Mercedes 300SL concept is just in concept phase right now, but that's okay because it gives you some time to save. The uber hot car is expected to fall in price between the ulra lux SLK and the SL models.
Left Lane News tells us, "As with all future product renderings â€” even from reliable sources â€” the final design of such products often varies a lot from initial artists' sketches. Perhaps more important than the image itself, however, is the idea that Mercedes is planning to revive the Gullwing design."
1. Gullwing Revival - Disruptive innovation opportunity: Develop and introduce modern vehicles with iconic Gullwing design to tap into nostalgic sentiment and attract luxury car enthusiasts.
2. Concept Cars - Disruptive innovation opportunity: Embrace the concept phase of car design to gather feedback from potential customers and refine the final product for a successful market launch.
3. Price Segment Positioning - Disruptive innovation opportunity: Bridge the gap between luxury and ultra-luxury car models by offering a high-end yet relatively affordable vehicle, targeting a wider customer base.
1. Automotive - Disruptive innovation opportunity: Incorporate iconic design elements in future vehicle models to differentiate from competitors and create a strong brand presence.
2. Automotive Design - Disruptive innovation opportunity: Experiment with unconventional designs, such as the Gullwing, to create visually striking and unique vehicles that capture consumer attention.
3. Luxury Cars - Disruptive innovation opportunity: Introduce innovative pricing strategies to make luxury car ownership more attainable, appealing to a broader range of aspirational customers.