The Meltin’Pot Spring/Summer 2012 campaign features youthful and sporty wardrobe staples, showcased against a projected image backdrop. Starring models Curt and Cris, this advertorial spread is all about energy and fun.
The Italian label launches its latest collection with a cheeky campaign that is not afraid to have a sense of humor. From projected word backdrops to outer-space illusions, this stunning fashion spread is all about standing apart from the crowd.
Captured by the lens of photographer Elza Jo, the models sport the brand's signature sportswear selects, outfitted by stylist Robert Risteski. The collection's laid-back pieces include accented denims, sleek shirting and statement tees. The Meltin’Pot Spring/Summer 2012 campaign highlights versatile and wearable pieces, making for a flawlessly styled wardrobe that is edgy, confident and effortlessly cool.
What's Driving This Trend
- Projected Backdrop Advertorials
- The use of projected image backdrops in fashion campaigns presents an opportunity for innovative and creative advertising.
- Sportswear Staples for Youthful Campaigns
- Brands can tap into a youthful audience by incorporating sportswear as a staple wardrobe piece in campaigns, showcasing versatile and wearable pieces that are effortlessly cool.
- Humor and Playfulness in Fashion Campaigns
- Fashion brands can stand apart from the crowd by incorporating humor and playfulness into their campaigns, presenting a disruptive opportunity for advertising in the fashion industry.
Who This Affects Most
- Fashion
- The use of projected image backdrops and incorporating sportswear and humor into campaigns presents an opportunity for innovation in the fashion industry.
- Advertising
- Projected backdrop advertorials provide an innovative and creative advertising opportunity for companies to showcase their products.
- Photography
- Incorporating projected image backdrops into fashion campaigns presents creative opportunities for photographers to showcase their skills and produce unique content.
