Coming out of Japan is the Mejikara Anti-Wrinkle Glasses, an innovation that will surely be a big hit over any youth-obsessed culture. These anti-aging goggles works as a kind of Botox replacement. By wearing the glasses for only five minutes a day, your signs of aging and tiredness will be reduced.
The Mejikara Anti-Wrinkle Glasses seem like the step ahead of a more invasive route of Botox or surgery.
Implications - Consumers in modern society are largely preoccupied with physical appearance and body image. The beauty industry is constantly growing as a result of this, with new innovations hitting the market every day intended to enhance beauty by preventing aging or modifying body parts. Consumers are willing to go to virtually any lengths to achieve an ideal image that is virtually unattainable, and companies are capitalizing on this desire with the release of these products.