The November issue of UMag features an editorial aptly named “Meet Me in the Boys Town,” which was photographed by photographer Joe Lally and features two male models in a series of what look like 90s pictures.
The “Meet Me in the Boys Town” photoshoot is a close-up editorial with shots of the men taking up the entire screen. The models in the “Meet Me in the Boys Town” editorial are rocking designer duds that look like 90s throwbacks, from plaid shirts to stonewashed jeans.
Key Themes Behind This Trend
- 90s Fashion Revival
- The growing trend of reviving 90s fashion styles is an opportunity for clothing brands to capitalize by creating modernized versions of classic looks.
- Vibrant Pop Art Photography
- The use of bold, bright colors in photography, inspired by the 90s, is an opportunity for photographers to offer a unique and eye-catching style for editorial shoots.
- Close-up Editorial Shots
- The trend of editorial shoots featuring close-up shots of models presents an opportunity for makeup and beauty brands to showcase their products with detailed shots of faces.
Where This Applies
- Fashion
- The fashion industry can capitalize on the growing trend of 90s style by incorporating throwback designs and patterns into their current lines.
- Photography
- The use of vibrant colors and graphic design elements inspired by the 90s creates an opportunity for fashion and editorial photographers to offer unique and eye-catching imagery.
- Beauty
- The trend of close-up editorial shots of models creates an opportunity for makeup and beauty brands to showcase their products with detailed shots of faces and create tutorials using these looks.
