Lego has a new program online that lets you create anything you want using their Lego Digital Designer Software. However, if that's not hardcore enough for you, you can make your own working lego creations, like the pinhole lego medium format camera.
Note: there's also a lego version of an old Polaroid 95a Camera
Implications - North American consumers have an individualistic mentality. As such, they value products which are customizable to their singular specifications. By creating products that offer a wide range of customization, corporations cater to this consumer want, establishing an empathetic bond between the two which can result in long lasting customer relationships.