Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,118 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,933 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,933 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,118 cutting edge ideas.

Lotion Sculptures

Mediterranea Body Milk Ad Has 'Body Sculptor' Figurines

— April 22, 2009 — Marketing
I love this artistic Mediterranea Body Milk ad by photographer Piergiorgio Rozza.

Created by ad agency Lorenzo Marini & Associati in Milan, Italy, the ad sells the body sculpting features of the product by showing a human body being sculpted out of nothing but Mediterranea Body Milk.

Implications - Paolo Bianchini had quite the image he wanted to portray. The images show a bottle of creamy white lotion exploding onto a black background and forming the shape of a woman. The advertisement is definitely artistic and is sure to grasp the attention of women who want to have smooth and dreamy skin. Combining art and advertising is always a unique way to showcase an upcoming product.
Trend Themes
1. Artistic Advertising - Disruptive innovation opportunity: Explore ways to combine art and advertising to create unique and attention-grabbing campaigns.
2. Body Sculpting - Disruptive innovation opportunity: Develop innovative products or services that offer body sculpting features.
3. Creamy White Lotion - Disruptive innovation opportunity: Invent new types of creamy white lotion with unique properties or benefits.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Integrate artistic elements into advertising and marketing strategies to captivate and engage the audience.
2. Beauty and Skincare - Disruptive innovation opportunity: Create new body sculpting products or skincare treatments that provide innovative and effective results.
3. Cosmetics - Disruptive innovation opportunity: Develop innovative and unique types of creamy white lotion or other cosmetic products for enhanced user experiences.
1.9
Score
Popularity
Activity
Freshness