Classically Inspired Activewear Collections

The MEC Classics Collection Revives Vintage Styles

The MEC Classics Collection is a new line of garments created with retro-loving adventurers in mind to help them brave the great outdoors in a decidedly vintage way.

The collection from the Canada-based brand includes a number of legendary designs that avid fans are sure to recognize, while also being great for newcomers to the brand who love the retro aesthetic. The garments maintain a nostalgic style, but are built with the latest materials and manufacturing processes to ensure they can stand the test of time.

The MEC Classics Collection is priced starting at $20 and is well-suited for active individuals or those with a penchant for outdoor-inspired style. The collection includes nearly 20 styles to choose from.

Retro-inspired Activewear
Opportunity for activewear brands to tap into the nostalgia trend with classic vintage designs created with modern materials.
Heritage-revived Collections
Opportunity for apparel brands to revive iconic heritage designs and modernize them for today’s consumers' preferences.
Sustainable Vintage Design
Opportunity for sustainable fashion brands to leverage the vintage aesthetic by incorporating modern sustainable materials and ethical production methods.

Where This Applies

Athletic Apparel
Brands can reach new consumers with a love for vintage styles and offer them athleisure pieces that are both functional and fashionable.
Outdoor Gear
Opportunity for outdoor gear brands to appeal to a wider audience with nostalgic designs that still incorporate the latest materials and functional features.
Eco-friendly Clothing
Sustainable fashion brands can tap into the vintage trend while promoting ethical production processes and environmentally friendly materials.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 39%
Freshness 13%