Viennese label MESHIT teamed up with artist Paul Busk to create MEBUSKSHIT, a limited-edition collection of unisex jogging suits.
The versatile garments can be worn from either side. The pattern comes courtesy of Busk's 90s graffiti-style aesthetic, which places an emphasis on typography. In fact, the specially created font was turned into a poster, and can also be downloaded for free for those of us who are tired of Times New Roman and ready to break the mold with something fresh and new.
Alexandra Bondi de Antoni photographed an array of models dressed in the unique jogging wear. And don't fret, the rad-looking apparel is comfortable enough to nap in (for those of us who don't jog).
Why This Trend Is Growing
- Unisex Jogging Suits
- Opportunity for brands to disrupt the fashion industry by creating versatile and gender-neutral activewear.
- Graffiti-style Aesthetics
- Chance for artists and designers to incorporate graffiti-style typography into various forms of visual communication.
- Custom Fonts
- Potential for typographers and graphic designers to create unique and downloadable fonts for personal or commercial use.
Industries Being Reshaped
- Fashion
- Fashion brands can explore collaborations and create innovative designs for comfortable and fashionable activewear.
- Art
- Artists and designers can explore the intersection of graffiti-style aesthetics and typography to create visually striking artworks.
- Graphic Design
- Opportunity for graphic designers to create custom fonts that break away from traditional typefaces, providing unique visual experiences for brands and consumers.
