Using his own wedding as inspiration, designer and illustrator Jono Garrett created contemporary, sleek and meaningful wedding material that had nothing to do with the traditional pink, glitter or over-the-top romantic wedding material we are all used too.
The inspiration for his designs came from the couples postcard tradition from their travels either together or individually.
"Since my wife and I met, whenever either one of us was away from home we sent a postcard. We wanted our invitations to reflect something really honest about us, but also make the people receiving them feel important," says Garrett.
Using postcards to both document their relationship and invite and inform guests of their Koln, Germany wedding destination, Garrett's hopes of creating meaningful wedding material is not only sweet but aesthetically stunning as well.
Key Themes Behind This Trend
- Personalized Wedding Invitations
- Designers can create personalized wedding invitations that reflect the couples’ favorite places and experiences together, creating an intimate and unique experience for the guests.
- Modernizing Traditional Weddings
- Incorporating modern and unique design elements into traditional wedding materials can help couples stand out in the crowded wedding space, creating a disruptive innovation opportunity for designers and wedding industry professionals.
- Sustainable Weddings
- Designers can look for sustainable and eco-friendly materials to create wedding invitations that reduce waste and promote a more environmentally conscious wedding industry.
Where This Applies
- Wedding Design Industry
- Designers and industry professionals can create unique and personalized wedding invitations to offer a new product in the wedding space.
- Travel Industry
- Collaborations between wedding designers and travel industry professionals can help create destination wedding experiences for couples.
- Eco-friendly Industry
- The wedding industry can look to the eco-friendly industry for sustainable product options and to reduce waste in wedding materials.
