With the simple uploading of a picture onto McDonald’s Avatarize Yourself site, you can see what you would look like as one of the characters in James Cameron’s iconic 'Avatar' film.
Once you upload your image, you wait a couple of minutes and bayum, there you are, all blue with funny ears. The images in the gallery are from a photo of me. She really does look like me! On McDonald’s 'Avatarize Yourself' site, you can change the character, the background and even the facial expressions of your avatar. Try it out for yourself by following the link provided!
Why This Trend Is Growing
- Avatarization
- Disruptive innovation opportunity: Develop personalized avatar creation tools for various brands and industries.
- Augmented Reality
- Disruptive innovation opportunity: Create interactive virtual experiences that allow users to immerse themselves in popular films and franchises.
- Digital Customization
- Disruptive innovation opportunity: Build platforms that enable users to easily customize and personalize their digital avatars and characters.
Industries Being Reshaped
- Fast Food
- Disruptive innovation opportunity: Integrate avatar creation technologies into fast-food promotions to attract and engage customers.
- Entertainment
- Disruptive innovation opportunity: Collaborate with movie studios to create interactive experiences that allow fans to transform into their favorite characters.
- Technology/e-commerce
- Disruptive innovation opportunity: Develop online platforms that offer intuitive and customizable avatar creation tools for use in various digital content and virtual environments.
