Maxam Toiletries recently released a print campaign that’s sure to send people clambering to stores to buy toothpaste. Titled ‘Civilization Rome’ and ‘Civilization Egypt’ respectively, these two campaigns feature teeth that have been inhabited by some serious plaque. Rather than showing audiences nasty holes formed as a result of bacteria, the ad replicates historical monuments, leaving viewers in awe as to what plaque can potentially do to their teeth. The shock value of the graphics used will no doubt ensure Maxam Toiletries’ message is spread.
This clever campaign was produced by JWT Shanghai. It’s already become such a hit that it won the Gold Outdoor and Gold Press Lions at Cannes International Festival of Creativity. The JWT team really outdid themselves on this one.
Why This Trend Is Growing
- Creative Dental Campaigns
- Opportunity for oral care brands to create innovative and attention-grabbing campaigns that educate and engage consumers about dental health.
- Visual Shock Value in Advertising
- Potential for brands to use bold and visually striking graphics to create memorable and impactful advertisements.
- Reimagining Dental Health
- Chance for companies to change the narrative around dental health by presenting it in a unique and intriguing way.
Industries Being Reshaped
- Oral Care Products
- Innovations in toothpaste brands and oral care products that emphasize the importance of dental health and encourage consumers to take action.
- Advertising and Marketing
- Opportunities for creative agencies and marketing firms to develop compelling campaigns that challenge traditional advertising norms and captivate audiences.
- Dental Health Education
- Potential for educational organizations and dental health professionals to collaborate with creative teams to develop visually appealing resources that educate people about oral hygiene.
