The Max Irons Macy's INC campaign is about to go public, and you get to see all of the images right here. Irons, a British actor and the 26-year-old son of Academy Award winner Jeremy Irons, is the new face of the Macy's INC men's line, which features cool, laid-back pieces perfect for the 20-something with a just-as-cool attitude.
Irons, who has fronted campaigns for the likes of Mango and Burberry, is actually more interested in acting, although you would never be able to tell from these pics. The Max Irons Macy's INC campaign features a series of black and white images that make this budding star look adorably relaxed and posh, with styles ranging from a simple grey tee to an all-black blazer and trouser combo.
Irons will be appearing in the upcoming movie The Host (based on the book by Stephenie Meyer). In the meantime, the Macy's INC campaign images will help you get your fill of the cute Brit.
Why This Trend Is Growing
- Monochromatic Menswear
- There is a disruptive innovation opportunity for high-street fashion brands to add more monochromatic pieces their collections.
- Laid-back Style
- There is a disruptive innovation opportunity for workwear brands to include laid-back pieces in their designs to cater to a younger demographic.
- Celebrity Endorsement
- There is a disruptive innovation opportunity for brands to explore more celebrity endorsement deals with up-and-coming actors/actresses to reach younger consumers.
Industries Being Reshaped
- Fashion & Retail
- Fashion and retail brands can explore innovative product offerings and new marketing strategies attracting the interest of a young segment of consumers.
- Entertainment
- Entertainment brands can leverage the growing popularity of young actors and actresses to create more tie-ups with fashion brands.
- Media & Advertising
- Media and advertising brands can explore new ways of promoting fashion and retail brands to younger consumers through celebrity endorsement deals.
