Peacock Boho Fashion

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The Matthew Williamson 'Escape' Collection is All Tie-Dyed

— August 14, 2010 — Art & Design
There are no words to describe how immaculately gorgeous the Matthew Williamson 'Escape' collection is. By fusing together bohemian pieces and die-dyed designs, the end result of this line is sheer perfection.

The Matthew Williamson 'Escape' collection features breezy dresses, cover-ups, jumpsuits, skirts and of course, the floppy hat. Everything put together equals boho chic and casual babe. Check out the rest of the gallery for more inspirational pieces.

Implications - With so many dark styles on the market today, consumers are looking to create a more carefree attitude through their fashion choices. Pieces that encapsulate an airy aesthetic rather than a gritty one are appealing to those shoppers sick of the ever increasing amount of edgy designs. Focusing on a lighter feel could help a company solidify its name.

Trend Themes

  1. Airy Aesthetic — Opportunity for companies to cater to consumers looking for fashion pieces that encapsulate a lighter, carefree attitude.
  2. Boho Chic — Opportunity for companies to tap into the demand for bohemian-inspired fashion pieces.
  3. Die-dye Designs — Opportunity for companies to incorporate bold and colorful tie-dye patterns into their fashion collections.

Industry Implications

  1. Fashion Retail — Opportunity for fashion retailers to offer a range of boho-chic and airy aesthetic clothing options.
  2. Fashion Design — Opportunity for fashion designers to experiment with die-dye designs and create unique, eye-catching pieces.
  3. Accessories — Opportunity for accessory companies to produce floppy hats and other boho-inspired accessories that complement the boho chic trend.
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