There are no words to describe how immaculately gorgeous the Matthew Williamson 'Escape' collection is. By fusing together bohemian pieces and die-dyed designs, the end result of this line is sheer perfection.
The Matthew Williamson 'Escape' collection features breezy dresses, cover-ups, jumpsuits, skirts and of course, the floppy hat. Everything put together equals boho chic and casual babe. Check out the rest of the gallery for more inspirational pieces.
Implications - With so many dark styles on the market today, consumers are looking to create a more carefree attitude through their fashion choices. Pieces that encapsulate an airy aesthetic rather than a gritty one are appealing to those shoppers sick of the ever increasing amount of edgy designs. Focusing on a lighter feel could help a company solidify its name.
Why This Trend Is Growing
- Airy Aesthetic
- Opportunity for companies to cater to consumers looking for fashion pieces that encapsulate a lighter, carefree attitude.
- Boho Chic
- Opportunity for companies to tap into the demand for bohemian-inspired fashion pieces.
- Die-dye Designs
- Opportunity for companies to incorporate bold and colorful tie-dye patterns into their fashion collections.
Industries Being Reshaped
- Fashion Retail
- Opportunity for fashion retailers to offer a range of boho-chic and airy aesthetic clothing options.
- Fashion Design
- Opportunity for fashion designers to experiment with die-dye designs and create unique, eye-catching pieces.
- Accessories
- Opportunity for accessory companies to produce floppy hats and other boho-inspired accessories that complement the boho chic trend.
