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O.P.I Releases Subtly Cool, Non-Shiny Colors For Fingernail Tips

 - Jun 12, 2009   Updated: Mar 24 2011
References: opi & nylonmag
Forget about the glitz and glamor! This season, nail polishes are all about the undertones with OPI’s matte line.

The line features colors such as "You Don’t know Jacques!" and "Lincoln Park After Dark" with navy blues, dark browns and eggplant purples.

OPI’s matte line will feature a total of six colors and will be released in July.

Implications - A minimalistic tendency in the fashion and beauty industries has caused consumers to choose simple, muted designs and makeup looks, which has translated to nail color as well. Matte nail polish is only one way to emphasize today's more subdued aesthetic direction, however. If matte is the new shiny, then many products, from cars to kitchen appliances, can receive a brand new, toned down coloring.