Tom Ford favorite (he can be seen as a Spanish hustler in Ford’s movie ‘A Single Man’), Spanish model Jon Kortajarena, is styled like a dapper, modern man about town in the preview for the Matinique Spring/Summer 2010 collection.
The Danish label is an expert at creating classic and chic essentials for men. For the Spring/Summer 2010 collection, Kortajarena worked his magic with the lens, looking relaxed wearing just the right amount of color and eye-catching flair.
What Makes This Trend Stand Out
- Modern Men's Fashion
- Opportunity for disruptive innovation in creating new and innovative fashion concepts for men.
- City Chic Essentials
- Opportunity for disruptive innovation in targeting a fashion market that is looking for classic and elegant outfits with a contemporary design.
- Celebrity Model Endorsements
- Opportunity for disruptive innovation in leveraging celebrity models to promote a fashion brand.
Sectors Adopting This
- Fashion Industry
- Opportunity for disruptive innovation in creating new and unique fashion designs that resonate with modern men.
- Advertising Industry
- Opportunity for disruptive innovation in creating advertising campaigns that target urban and modern men.
- Entertainment Industry
- Opportunity for disruptive innovation in leveraging celebrity models to promote fashion brands in movies and TV shows.
