There are many people with some strange hobbies and addictions as TV Networks like TLC shows, yet the Matcho Suba AW11 campaign may just center around the strangest one of all. This lookbook centers around a collection of fashionable models in place of flowers, stamps or even stickers.
Shot by Australian fashion photographer Peter Coulson, the Matcho Suba AW11 campaign grants an omnipresent perspective to its audience through the use of overhead shots and the impression of a regular-sized book. Thanks to the strategic placement of black tape, each model strikes fierce poses while still looking helpless against her constraints and giant captor.
The Matcho Suba AW11 campaign is refreshingly original, although it does borrow some elements from creative minds such as David LaChapelle.