Matcherino has announced a partnership with game developer and publisher Supercell for the mobile game ‘Brawl Stars.’ As a result of the collaboration, Matcherino will sponsor third-party tournaments for Brawl Stars. Players can earn cash prizes and limited-edition game pins during the matches, including a unique ‘Contributor’s Pin’ for donators that showcases the player’s support of the Brawl Stars competitive community.
Supercell vows to match the prize money for Brawl Stars tournaments, aiming to boost the game’s esports community with third-party organizations. Matcherino’s current partners include names like Razer, GFUEL, Activision Blizzard, and DreamHack.
“The Brawl Stars community is a massive one, and this partnership will help passionate organizers and fans take the Brawl Stars competitive scene to new heights while ensuring that players of all skill levels have a place to compete," Matcherino stated.
Image Credit: Matcherino, Supercell
What's Driving This Trend
- Third-party Esport Tournament Sponsorships
- More game developers and publishers are partnering with third-party platforms to sponsor esports tournaments, opening up opportunities for brands to reach a highly engaged and lucrative audience.
- Experiential Rewards for Gamers
- Esports tournaments are providing cash prizes and limited-edition merchandise to participants, creating opportunities for brands to offer unique and engaging experiential rewards to gamers.
- Community-driven Esports Initiatives
- Game developers and tournament organizers are collaborating to empower and grow the grassroots esports community, potentially increasing the diversity and inclusivity of the industry.
Who This Affects Most
- Gaming
- Esports tournament sponsorships create revenue opportunities for game developers and publishers, and offer a platform for promoting their games to a highly engaged audience.
- Event Management
- The rise of esports has opened up new opportunities for event management companies to organize and facilitate live and online gaming competitions.
- Branding and Marketing
- Esports sponsorships allow brands to reach a highly engaged and lucrative audience that is traditionally difficult to reach through conventional advertising channels, creating new marketing opportunities and brand awareness.
