When deciding on a name for their new baby, a growing number of parents are checking if the internet domain for the name is still available. If it isn't, the name is crossed off the list. "The trend hints at the potential importance of domain names in establishing one's future digital identity," points out Yahoo news.
Implications - As internet domains continue to become as lucrative as legitimate real estate, more and more consumers are looking to stake out their claim in ways just like this. The best part about initiatives such as this is an individual's ability to foresee and predict what domain will become valuable before it is obviously apparent, meaning that it can be snapped up for a much lower cost than its potential value.