Masterplan by Chad Wright Nostalgically Explores the American Dream

 - Jun 27, 2013
References: studiochadwright &
Masterplan by Chad Wright, an artist and designer raised in Orange County, California, and based in San Francisco, may be made out of sand castles, but they provide a much more realistic vision on the beachy shore rather than a whimsical one. In place of the classic castle, this striking series takes on the classic postwar American home. Repeated over and over again, the sand houses make up a suburbia that is at once familiar and mesmerizing.

On a more personal level, Masterplan by Chad Wright echos his childhood memories. Wright reveals, "As children, my big brother Christopher and I would build cities in the sand, beneath the bungalow’s slatted porch floorboards." He goes on to state, "Phase One focuses on the mass-produced tract house, re-examining it as symbol for the model American Dream."