Massive Audio made a lot of noise at CES 2014 -- literally -- thanks to its Massive Audio Dalek. The evil alien replica was made to honor the 50th anniversary of the hit sci-fi television series Doctor Who.
The Dalek boasts 500 watts and 12 volts, making it the largest and loudest Bluetooth speaker in the world. The Bluetooth controls allowed individuals to control the Dalek’s movements and audio playback. This fun and simultaneously terrifying creation is a greatly entertaining nod to a program -- and famous fictional creation -- that has influenced the imaginations of several generations of children in England and around the world.
The Massive Audio Dalek was created to promote the company's new line of Bluetooth personal audio devices and will be auctioned off for charity after the showcase.
Why This Trend Is Growing
- Giant Bluetooth Speakers
- The massive audio Dalek showcases the potential for large-scale Bluetooth speakers that offer powerful sound and unique design.
- Nostalgia-inspired Audio Devices
- The Dalek's tribute to Doctor Who demonstrates the market potential for audio devices that tap into nostalgic pop culture references.
- Interactive Bluetooth Control
- The Dalek's Bluetooth controls showcase the growing trend of interactive control features in audio devices.
Industries Being Reshaped
- Consumer Electronics
- The Dalek's massive Bluetooth speaker highlights the potential for innovation in the consumer electronics industry, particularly in the audio device segment.
- Gaming and Entertainment
- The nostalgic appeal of the Dalek and its ties to Doctor Who make it a disruptive innovation opportunity for the gaming and entertainment industry to create unique audio experiences.
- Charitable Auctions
- The auctioning off of the Dalek for charity after the showcase presents an opportunity for the charitable auction industry to capitalize on the popularity of pop culture-inspired items.
