Urban Camouflage Runways

The Latest Storytailors Collection Boasts Masked Fashion Staples

Cocooned coats, expressive cutouts and masked fashions graced the PortugalFashion stage during the Sotrytailors presentation for Fall/Winter 2015. The menswear range was designed by creative duo João Branco and Luís Sanchez who experimented with the idea of urban camouflage this season.

While minimalist and understated staples have been ruling international runways for a few seasons now, the industry is experiencing the return of expressive prints, textile manipulations and wearable art runways that aim to revive fashion's element of fantasy and artistry.

The latest Storytailors presentation is one of them and pushes style boundaries with its masked fashions and elegantly textured garments. The range is designed for urban dwellers and explores the idea of complex and eye-catching clothing that is actually designed to keep one anonymous.

Expressive Prints
Opportunity for designers to incorporate bold and eye-catching prints into their collections.
Textile Manipulations
Potential for new techniques and processes to create unique and innovative fabric manipulations.
Wearable Art Runways
Chance for fashion shows to showcase garments that blur the line between fashion and art.

Where This Applies

Fashion Design
Disruptive innovation opportunity to create garments that push the boundaries of traditional fashion design.
Textile Manufacturing
Opportunity to develop new methods to manipulate fabrics and create interesting textures.
Fashion Events
Potential for fashion shows and events to feature wearable art pieces that captivate audience attention.
SCORE
3.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 16%
Freshness 8%

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