In laid-back looks from the Masha Novoselova Calliope Spring 2011 campaign, this model abandons a busy lifestyle and takes it to the abandoned outdoors.
Sun-kissed against the dry sands and endless fields, this model takes a car-cruising trip in the warm, sunny roads. Showing off casual wear of denim cut-offs, flirty frocks and cowboy boots, the lovely Masha Novoselova Calliop Spring 2011 looks are fit for the breezy, warm weather.
Implications - With so many new stresses emerging each day in the modern sphere, contemporary consumers are looking for ways to relax. Products featuring a tranquil element are attractive to shoppers who look towards their purchases to provide some sort of relief. Companies looking to attract more shoppers could focus on this desire when creating their items.