Streetwear imprint Supreme introduces the new Marvin Gaye collection, boasting graphics that celebrate the iconic singer. The pieces highlight staple streetwear silhouettes including five hoodies and four tees, along with a skateboard deck as well. The color palette features hues of purple, gray, green, brown, and black -- all of the pieces are complete in a solid hue and a graphic across the front.
Notably, the visual graphic is the original album artwork of the signature Marvin Gaye album, 'What's Going On,' originally released in 1971. The Marvin Gaye collection by Supreme is set to launch online and in Supreme's NY, London, LA, Brooklyn, and Paris store locations beginning tomorrow, with a later drop on December 15th for Japan.
What's Driving This Trend
- Minimal Streetwear
- Opportunity to create clean and understated designs for streetwear clothing.
- Celebrity Collaboration
- Potential for brands to collaborate with iconic celebrities to create unique collections.
- Nostalgic Graphics
- Demand for clothing featuring retro album artwork or other nostalgic graphics.
Who This Affects Most
- Fashion
- Fashion industry can leverage celebrity collaborations to create limited-edition collections.
- Music
- Opportunity for the music industry to monetize iconic album artwork through fashion collaborations.
- Skateboarding
- Skateboarding industry can explore collaborations with fashion brands to offer unique skateboard deck designs.
