Couture Superhero Makeovers

These Marvel Posters Turn the Iconic Superheroes into Fashionistas

Dolce & Gabbana's luxurious 'Swide Magazine' invited the amazingly talented New York City designer Peter McNierney to makeover these Marvel posters. The end result is some of the iconic Marvel characters showing everyone their chic off-duty styles.

The rugged Wolverine is shown looking fiercer than ever in a stylish striped gold and white shirt while smoking his cigar. Spiderman is seen heading to a photo shoot to grab some couture captures for a fashion magazine. These Marvel posters definitely aren't the regular depictions of the famous heroes, but they're definitely well done. While some fans may not react as positively toward the creations, it's important to note that the actual graphic design job was done flawlessly and really does a great job giving a fashion feel to the iconic characters.

Superhero Couture
Opportunity for fashion brands to collaborate with superhero franchises to create stylish merchandise.
Pop Culture Fashion
Opportunity for fashion brands to tap into pop culture iconography to create unique designs.
Cross-market Collaborations
Opportunity for collaborations between different industries to create unique and unexpected products.

Who This Affects Most

Fashion
Fashion industry can collaborate with superhero franchises to create stylish merchandise.
Entertainment
Entertainment industry can tap into pop culture iconography to create unique and innovative products.
Media
Media industry can create promotional content and campaigns that highlight cross-market collaborations.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 72%
Activity 86%
Freshness 8%