Cycling around big cities is becoming as much as a fashion statement as the latest shoes being worn and that is in large part due to shops and brands such as Martone Cycling Co. This company creates bikes that are not only functional, but extremely fashionable as well. Although that might defeat the purpose for some, others will see it as encouraging more people to use this alternate form of transportation.
Founded by designer Lorenzo Martone, Martone Cycling Co. boasts a signature red chain that matches the branding as well as a roomy basket at the front. Available in a men's and women's frame, Martone Cycling Co.'s bike also comes in five colors: red, gold, white, silver and black.