Under-Collared Outerwear

The Martin Margiela Peacoat Adds Cordoroy Detailing to a Classic Look

The Martin Margiela peacoat is a revamped take on the classic peacoat look. This navy coat for AW features contrasting beige corduroy lining along the collar and cuff. According to Porvocacao, it also features four side pockets and "hidden front button closure for a sleek look... The lapel can be buttoned up allowing the collar to pop revealing the beautiful corduroy."

It's all about the details in this timeless coat. The color is smart and sophisticated and the fitted cut is perfect for the slender shoulder. I can imagine Parisian men rocking this coat hard. The Martin Margiela peacoat will turn any man who wears it into a sharp and handsome character, with the suave allure of a modern James Dean -- popped collar and all.

Under-collared Outerwear
An opportunity for outerwear brands to add unique and contrasting collar and cuff detailing to classic pieces.
Hidden Closure
An opportunity for clothing brands to add hidden closures to garments for a sleeker look.
Corduroy Detailing
An opportunity for brands to incorporate corduroy into traditional menswear pieces for a modern twist.

Industries Being Reshaped

Fashion
The fashion industry can adapt this trend by incorporating unique details and closures into outerwear pieces.
Menswear
The menswear industry can explore the addition of corduroy to classic pieces like the peacoat.
Retail
Retailers can cater to customers who are looking for updated versions of classic menswear pieces like the peacoat.
SCORE
2.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 30%
Freshness 8%