Danish native fashion designer Martin Asbjørn first introduced his unique label in 2014 and has always been inspired by self expression. Scandinavia is often recognized for its minimal, sleek, and uncomplicated concepts -- Martin Asbjørn consistently breaches that with his bold designs and prints. His Spring/Summer 2018 collection goes by the name 'American Gigolo,' encapsulated by loose fitted silhouettes and vinyl pieces to exude sexual freedom. The American Gigolo collection is Martin Asbjørn's way of showing the cultural shift in how society has perceived male self-expression and how it is not appreciated enough.
Martin Asbjørn's Fall/Winter 2018 collection highlights the carefree mentality that exists during the rebellious teenage years. In his latest few seasonal offerings, he really solidifies the concept of strong visual delivery as a fashion label, proving that it can still be refined to convey messages towards a variety of generations.
What's Driving This Trend
- Expressive Fashion
- Fashion brands can embrace unique and bold designs that encourage self-expression and reject traditional norms.
- Gender Fluidity
- Fashion designers can create collections that represent and acknowledge the shift in how society perceives male self-expression and gender fluidity.
- Visual Storytelling
- Fashion labels can aim to convey powerful messages and cultural shifts through strong visual delivery in their collections.
Who This Affects Most
- Fashion
- Fashion designers can introduce rebellious collections that challenge societal norms and encourage self-expression in their clothes.
- Marketing and Advertising
- Brands and marketers can incorporate images and ideas from Martin Asbjørn's collections to target audiences seeking more expressive and gender-fluid representations in fashion.
- Media and Journalism
- Media and journalism industries can discuss and highlight the significance of Martin Asbjørn's collections in shaping the fashion industry and cultural attitudes around self-expression and gender fluidity.
