The new Marques Almeida A/W '15 collection pays homage to old clothing.
With a heavy use of denim, Marta Marques and Paulo Almeida crafted an A/W collection that casts a look of pre-used clothing. The fall fashions feature off-balance floral tops, torn fur coats and severely distressed denim. An often seen item within this collection is the split side-seam jean which exposes a generous amount of the leg. This unusual pair of pants is featured in a dark wash, a light wash as well as floral print and various lengths. Marques and Almeida designed this collection with an aesthetic that speaks to "lived-in" clothing as well as garments that have "been through stuff."
The Marques Almeida A/W '15 collection is one fall line that comes equipped with normal wear and tear.
What's Driving This Trend
- Pre-used Clothing
- Brands can explore the concept of creating new clothing with a worn-out or distressed look, appealing to consumers seeking unique and vintage-inspired fashion.
- Off-balance Fashion
- Designers can experiment with asymmetrical designs and unconventional placements of patterns and motifs in their collections to create visually striking and edgy clothing.
- Exposed Leg Jeans
- Fashion brands can innovate by creating jeans with unique cutouts or splits on the side, allowing the leg to be exposed, providing a modern twist to a traditional garment.
Who This Affects Most
- Fashion Retail
- Retailers can cater to the growing demand for pre-used clothing by curating collections that feature distressed and vintage-inspired fashion items.
- Designer Fashion
- High-end fashion designers can incorporate off-balance and asymmetrical elements into their collections, offering unique and avant-garde options to fashion-forward consumers.
- Denim Industry
- Denim manufacturers can explore innovative techniques and designs, such as exposed leg jeans, to provide customers with new and exciting denim options.
