I love his use of light. Markus Wendler makes the city beautiful in a way I haven't seen before. You can check out the German photographer's website and portfolio if you Click Here. While the photos are of New York, his studio is in Hamburg, Germany.
Implications - City photography is appealing to an audience because it captures the beauty of something that many take for granted on a daily basis. Though landscapes are beautiful, man-made architecture is more structured and deliberate, and often serves as commentary on the design trends of a generation. Use of a city aesthetic in campaigns or products will garner the same positive results.
Key Themes Behind This Trend
- City Photography
- Capitalizing on the appeal of capturing the beauty of man-made architecture in cities.
- Aesthetic Campaigns
- Using city aesthetics in marketing campaigns to generate positive results.
- Architectural Commentary
- Using city photography as a commentary on design trends of a generation.
Where This Applies
- Advertising
- Opportunity to incorporate city aesthetics in advertising campaigns for brands.
- Photography
- Market for photographers specializing in city photography and its appeal to a wide audience.
- Urban Design
- Exploring city aesthetics as a form of architectural commentary in urban design projects.
