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Mark Skateboards Makes Boards That Double as Art
Mark Skateboards created some unique and interesting boards that will definitely turn some heads. The skateboards are silkscreened by hand and each one is part of a limited edition series.
What I find particularly interesting about the limited edition boards by Mark Skateboards is that they are functional pieces by that they also double as art objects; these boards would look fantastic hanging on a wall. Mark Skateboards create some unique limited boards that are sure to garner some attention.
Implications - Youth consumers are attracted to products that are exclusive and limited edition. This stems from a desire to want to be on the inside of what is cool. Companies should take this mindset into account and create limited edition products to appeal to this demographic.
What I find particularly interesting about the limited edition boards by Mark Skateboards is that they are functional pieces by that they also double as art objects; these boards would look fantastic hanging on a wall. Mark Skateboards create some unique limited boards that are sure to garner some attention.
Implications - Youth consumers are attracted to products that are exclusive and limited edition. This stems from a desire to want to be on the inside of what is cool. Companies should take this mindset into account and create limited edition products to appeal to this demographic.
